Traditionally, the information and frequency of marketing programs was the exclusive domain of external agencies such as advertising and marketing research firms. However, with the advent of social networking, it is now possible to utilize web-based technology to encourage interactive communication. That is often known as consumer generated media, because it is driven by end-users. Social media marketing is therefore, the strategy by which businesses utilize social online media channels, to connect using their target markets.
Social media marketing also involves social networking optimization or SMO. It is described in this way, because its emphasis is on achieving website optimization, that will be the procedure of improving a site’s visibility on the web. Social media includes social networking sites such as Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as YouTube, social bookmarking sites like Digg, Reddit, presentation sharing, photo sharing and the ever popular Meetup website. It can also be synonymous with Social Network Marketing. This calls for the use of social networking sites to promote products and services, as well as to take part in public relation activities.
Using a technique called viral marketing, marketers can use these websites to boost product sales, and increase brand awareness. This marketing method is known as being viral because essentially, it is passed from person to person, via the social network sites. Text messages, images, movies, and games, are just a number of the tools used in viral marketing promotions. The success of a viral marketing program is determined by targeting and focusing on people who have large social support systems, who’ve an important influence on their network. This may ensure that the advertising message gains optimum visibility.
Social media marketing is increasingly being seen by business owners, as an important part of their integrated marketing program متابعين انستقرام, which could assist them in growing their business. Studies indicate that business owners, who commit a minimum of 6 hours each week on social marketing programs, have been able to generate at least 50% more exposure for his or her business. Along with this, they’ve had the opportunity to attract more traffic for their website, gain qualified leads, and create new business partnerships.
To get started with social networking marketing, you’ll obviously have to join one of the top social networking sites. In an April 2010 Social Media Marketing Report by Michael Stelzner, experienced marketers identified Twitter as their number 1 social networking platform, with blogs following closely in second place. For beginner marketers, Facebook is ranked as their number 1 choice closely followed by Twitter and LinkedIn.
One important way in which you can maximize the advantage of employing a social networking site, is to construct relationships. If you should be using Twitter, for example, you can begin seeking out the most effective tweeters in your niche and even in the local area. Having identified these individuals, you can then begin participating in discussions, and become active in the promotion of important events and products. Also ensure that you react to tweets, and encourage retweeting as much as possible.
Other benefits to be based on social marketing effectively include getting marketing feedback, as well as linking with key players in the industry. These links will obviously be cross-cultural, as well as international and will therefore extend your market penetration.
Social network marketing is extremely consumer focused. Through the use of social networking, it is possible to place the spotlight on what people need, rather than on persuading them to get a thing that you’ve already produced. The feedback you get is able to guide your product development, and focus your marketing efforts on what is crucial that you your bottom line.