It’s not surprising that social media marketing has changed into a powerful marketing strategy of its own. Entities including international corporations to local businesses all have a presence on multiple social media marketing platforms. The viral nature of social media marketing makes it the quickest way to promote content and promulgate information. With over 4.2 billion people accessing social media marketing on mobile devices, it is required for businesses to advertise valuable and breathtaking content. 2014 is the entire year of the mobile wallet – a powerful and advanced direct marketing channel that will help businesses generate new leads, gain more traffic, and increase customer loyalty.
What is Mobile Wallet?
It’s an application where all payment and nonpayment wallet content that may be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining equation. As customers approach stores, relevant information automatically appears on the phone’s lock screen and provides them with one-swipe usage of the relevant mobile pass. This gives great value and convenience for consumers and helps drive in-store traffic for businesses. To put it simply, a portable wallet allows for personal interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There’s surging demand for businesses to offer wallet solutions that help consumers better organise and access content inside their smartphones. Studies reveal that 94% of loyalty program members want communications from programs they take part in, and 67% would join loyalty programs if they might subscribe instantly. It’s clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is really a game changer in the marketing realm. Businesses can produce and deliver personalised and unique content predicated on consumer preferences and spending behaviour. As an example, shoppers who frequently purchase a certain brand of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be utilized to create tailored messages to consumers – messages which can be more relevant, effective, and lead to real, measurable action.
The issue in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have usage of a big data, such as for instance quantity of wallet content included with smartphones, quantity of transactions happening, and far more in-depth analytics. These details is valuable and can be utilized to simply help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they are able to only be utilized once and are discarded. Despite mobile wallet coupons are redeemed, businesses can update them to display future discounts and customers are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies within a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral top features of social media marketing requires businesses to generate content that’s not only breathtaking but in addition drives users to share it making use of their social networks. Person to person is stronger than one would ever guess, which explains why combining mobile wallet with social media marketing is an exceptionally effective marketing tactic that may increase brand visibility. Execution is very important – this includes timing, relevant messaging, and the proper audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on the social media marketing pages where customers can immediately add mobile wallet content to their devices. Or even work with a Facebook Pass to automatically develop a personalised pass, and add straight to their mobile wallet. Customers are then able to share it within their social support systems, which in the current day and age, can lead to exponential and explosive exposure.
Mobile is the room where businesses need to gain authority, especially with the increased reliance on mobile shopping and mobile payments. It’s estimated that next 5 years, 50% of smartphone users can pay on the mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social media marketing marketing strategies.
Paul Tomes invites you to provide the mobile wallet a chance and integrate into your social media marketing marketing.
You can design your mobile wallet content using the PassKit Pass Designer. It’s an intuitive visual web interface, allowing you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your chosen social media marketing channels.