Perhaps you have thought of YouTube like a social networking website? No? You’re not by yourself! Many businesses don’t see YouTube like a way to get in touch with and attract potential clients, but this really is where you could gain a benefit by making a profile and implementing a successful SEO strategy.
Keyword Rich Video Descriptions
Your video descriptions are divided into 2 sections – the 27 character enticing line, and then your bulk text, which becomes visible after clicking “More Info” ;.In terms of SEO, adding a clickable link in the first 27 characters may be highly beneficial. It can be important to include relevant SEO keywords in all of your video descriptions.
SEO Link Usage
It is important to include links in your YouTube profile page and in your video “view pages”, as this is good for SEO in addition to attracting potential customers to other regions of your business. These links should take users to your other social networking profiles YouTube SEO, your blog and your main company website. In your YouTube profile page, links may be contained in the SEO of your “About Me” section or on customized tabs and banners.
Keyword Rich Video Titles
As it pertains to SEO in naming any videos you have uploaded to your YouTube profile page, it is important to use relevant keywords in the title. You should also try and include the word “video”, as this really is helpful for SEO in regards to specific searches.
Keyword Rich Video Transcripts
As videos are invisible to locate engine spiders (thanks to YouTube converting all video files to Flash, helping to make SEO a nightmare), video transcripts are a great way of increasing the visibility of your videos. Post a keyword rich transcript in your video description, within the 27-character mark, to boost your SEO.
Keyword Rich Tags
YouTube offers the ability to include tags for all the videos you upload and, for good SEO, this is actually the perfect place to include some relevant keywords. There’s a control on the amount of tags you’re allowed per video, so choose only the absolute most appropriate or better ranking keywords.
You must always allow comments and embedding for the YouTube videos, as this can help to improve link popularity (which most of us know is great for SEO). It is important to monitor for rude comments and spam, but encouraging audience participation could be a smart way to improve brand visibility.
What a lot of people don’t realize is that YouTube is the next largest search engine, behind Google, so having a profile and implementing a successful SEO strategy is really important nowadays to get your organization noticed. Your good page rankings on YouTube will correlate to the search engines, pushing the need for effective SEO even further.