Fraudulent businesses linger around the net preying on the online customers caught unacquainted with their money-making schemes. They grow in numbers everyday causing negative effects even to those offering legitimate businesses on the web.
More and more consumers realize that they might potentially be the victim of the frauds and consequently, a lot of today’s online shoppers are generally more cautious and selective of whom to do online transactions with.
It has reached the senses of numerous online business owners and to be able to restore and build their consumer’s confidence, they’ve entered right into a partnerships with some of the leading alternative party website verification companies that provide different types of Trust Seal services.
You can find basically three forms of website verification services which can be provided by the different Trust Seals groups.
These three forms of website verification cover all major concerns of internet users.
1.Security Verification Seals
2.Business Verification Seals
3.Privacy Verification Seals
Security Seals verify that the website uses adequate security measures by checking your website at regular intervals (daily or quarterly) for known vulnerabilities (PCI Scanning). They might also check to ensure you’ve a valid SSL Certificate on your own website.
Business Seals verify the business address, email address and phone number to ensure your business is real and legitimate.
Trust seals and logos seen on your own website give consumers the sense of security they’re looking for. It can help them feel relaxed when creating online transactions. It gives them a feeling of protection.
Most website verification services will boost conversion rate to as high as 15-30 percent, therefore, rendering it one of the most noble, effective, and unused tools to create company’s credibility.
So what advantages can you obtain from website verification? TRUST! MORE TRUST! and MOST TRUST! Your company will undoubtedly be assured an increase in sales and an increasing amount of loyal consumers (judging you do your part as an excellent business).
It is very important to note that adding trust seals to your website will not increase the quantity of traffic you get to your website as it increase the conversion rate instead. If you’re only receiving minimal traffic to your website you need to promote it before adding trust seals to your site.